With the Narzo name now moving into Europe, Realme’s strategy seems relatively unchanged, billing the line as “a new smartphone series targeting young users with high-performance technology at competitive price points.”

In a roundabout way, Realme’s Narzo devices are simply a more focused take on the company’s wider product lineup, all of which appear to offer value with an emphasis on a key feature or features; namely a killer camera (as on the Realme X3 SuperZoom and Realme 8 Pro) or a top-tier chipset (as found on the likes of the Realme X50 Pro and this year’s Realme GT).

In truth, consumers outside of India have already been able to get their hands on the odd Narzo devices, even if they didn’t realise it. The Narzo 10, which launched in India in May 2020, actually sold as the Realme 6i in other markets, starting a month or so prior.

With the expansion of the Narzo brand, however, Realme is building a more globally recognised portfolio, which it can wield against competitors such as Xiaomi and Samsung.

For the time being the line is also set up as an AliExpress exclusive – an online marketplace and Amazon rival known for its value-for-money-led product catalogue.

As part of this European expansion, Realme is launching the Narzo 30 5G, which enjoys an Early Bird pre-order discount from 26 May to 28 May of just US$169, before moving up to its regular price of $219 thereafter.

Here’s the Narzo 30 5G’s full spec sheet:

• 6.5in 90Hz Full HD+ LCD
• MediaTek Dimensity 700 chipset
• 4GB RAM
• 128GB storage
• microSD expandable up to 1TB
• Dynamic RAM Expansion technology (DRE – converts ROM into virtual RAM)
• Rear cameras:
  • 48Mp main sensor
  • Monochrome depth sensor
  • Macro sensor (4cm)
• 16Mp front-facing camera
• Realme UI 2.0 atop Android 11
• Side-mounted fingerprint sensor/power key
• 3.5mm headphone jack
• 5000mAh battery
• 18W fast charging
• 185 grams
• 162.5mm x 74.8mm x 8.5mm
• Colours: Racing Blue, Racing silver