The Apple Watch 7 is the newest and best smartwatch, but this means it’s more expensive than the older Watch Series 6 and the more affordable Watch SE. It has the most features, though, and is the one to buy if you want the most future-proof option.

Even though it’s the current model, there are deals on both the 41mm and 45mm sizes. You can, of course, buy one outright, but because there are cellular models which don’t just rely on Bluetooth/Wi-Fi for an internet connection, you can also get an Apple Watch on contract. 

Below you’ll see the best offers we’ve found when scouring the internet this month.

Where to buy an Apple Watch Series 7

The obvious first place to look for deals is , but you’re more likely to see discounts from retailers and mobile networks. The prices below (and stock status) were correct at the time of publishing:

• AO – in stock from £363 (41mm), £393 (45mm)
• – in stock from £298 (41mm), £339 (45mm) (Some deals require Prime membership)
• Argos – in stock, from £369 (41mm), £399 (45mm) (No discounts)
• Currys – in stock from £359 (41mm), £394 (45mm)
• John Lewis – in stock from £369 (41mm), £389 (45mm) (up to £120 off when trading in an old Apple Watch)
• – in stock from £309 (41mm), £349 (45mm)
• Very – in stock, from £329 (41mm), £359 (45mm)

In the US, check out the following:

• – In stock from $279 (41mm), $309 (45mm) (Some deals require Prime membership)
• – In stock from $279 (41mm), $309 (45mm)
• – from $279 (41mm), $309 (45mm) (Product RED out of stock)
• – in stock, from $329 (41mm), $359 (45mm)

Here are live prices for the Apple Watch Series 7, so if you see a cheaper price than shown above, act quickly!

Where to buy the Apple Watch Series 7 on contract

If you’re looking to buy the Watch Series 7 but don’t want to pay everything upfront, you’re in luck. In the UK, the following networks let you pay monthly for the cellular model:

• EE – from £28 per month with no upfront cost (41mm), £28 per month with £30 upfront (45mm)
• O2 – from £14.80 per month with no upfront cost (41mm), £15.50 per month with no upfront cost (45mm)
• Vodafone – from £20 per month with £9 upfront cost (41mm), £21 per month with £9 upfront (45mm)

You can also pay for the cellular model in instalments via the following US carriers:

• – $13.89 per month (41mm), $14.73 per month (45mm) for 36 months
• – $20.84 per month (41mm), $22.09 per month (45mm) for 24 months
• – $13.88 per month (41mm), $14.72 per month for 36 months

Apple Watch Series 7 prices

Here’s how much Apple charged for the Watch Series 7 at launch, so you can see whether a deal is really a deal or not:

Aluminium

• Apple Watch Series 7 (41mm, Aluminium, GPS) – £369 / $399
• Apple Watch Series 7 (45mm, Aluminium, GPS) – £399 / $429
• Apple Watch Series 7 (41mm, Aluminium, GPS + Cellular) – $499
• Apple Watch Series 7 (45mm, Aluminium, GPS + Cellular) – $529

Nike+ Edition

• Apple Watch Series 7 (41mm, Nike, GPS) – £369 / $399
• Apple Watch Series 7 (45mm, Nike, GPS) – £399 / $429
• Apple Watch Series 7 (41mm, Nike, GPS + Cellular) – £469 / $499
• Apple Watch Series 7 (45mm, Nike, GPS + Cellular) – £499 / $529

Stainless Steel

• Apple Watch Series 7 (41mm, Stainless Steel with Sport band, GPS + Cellular) – £599 / $699
• Apple Watch Series 7 (45mm, Stainless Steel with Sport band, GPS + Cellular) – £649 / $749
• Apple Watch Series 7 (41mm, Stainless Steel with Milanese Loop, GPS + Cellular) – £649 / $749
• Apple Watch Series 7 (45mm, Stainless Steel with Milanese Loop, GPS + Cellular) – £699 / $799

Titanium

• Apple Watch Series 7 (41mm, Titanium, GPS + Cellular) – £699 / $799
• Apple Watch Series 7 (45mm Titanium, GPS + Cellular) –  £749 / $849

What are the Apple Watch 7’s new features?

The Series 7 has a slightly updated design with more prominent rounding across its broader, thinner case sizes, which have changed from 40mm and 44mm on the Series 6, to 41mm and 45mm, respectively.

This wider design facilitates a display that’s nearly 20 percent larger, with a 1.7mm bezel that’s 40 percent thinner than the Series 6’s. The cover crystal is 50 percent thicker (and thus more crack-resistant) and the Watch 7 also has an IP6X rating for resisting dust ingress.

Apple also added new watch faces that take advantage of the additional screen real estate, with elements that now reach the edge and actually appear to curve with the glass, while the other hardware upgrade include fast charging, that mean the battery fills up 33 percent quicker than before.

While the company didn’t explicitly specify during the watch’s unveiling, the Series 7 runs on similar hardware to its predecessor and has a similar array of sensors, too. They include blood oxygen saturation (SpO2) monitoring – one of the biggest additions to last year’s
Series 6.

The Series 7 runs 
watchOS 8 out of the box, which can track new activity types – such as pilates – and has a few new features, such as fall detection when cycling.

We discussed the Apple Watch Series 7’s launch and everything else Apple announced during its September event in
episode 83 of our weekly podcast Fast Charge: